GreenHouse Collective

OBJECTIVE: Design a logo that can be used on a wide range of products. The logo should pertain to a real business (I chose a medical cannabis dispensary), but should, in no way, derive from their existing logo.

STRATEGY: Because I chose to re-brand a medical cannabis dispensary, I wanted to use the green cross as a base or starting point for my project. The green cross is an extremely well known symbol of medical cannabis and was, therefore, the reason I wanted to include it in my logo. When combined, the uppercase G and H formed the green cross in the middle when the right font was used. (Montserrat) The name of the company also allowed me to make the decision to make the logo 2 shades of green in order to differentiate the green cross from the letters. To further encapsulate the name, I decided to include the form of a roof or “house”. I was then able to make the right stem of the H turn into a chimney, signifying the smoking of medical cannabis. I then mocked it up on business materials (seen below). I plan on taking some more “candid” mock up photos and placing the logo on those as well.

PROGRAMS: Adobe Illustrator and Photoshop