OBJECTIVE: Design Geo-filters (geographical filters) for the Snapchat app that can be used by students attending Preview Day and Choose Chico events.

 

STRATEGY: Choose Chico is meant for new or prospective students to explore the benefits of going to CSU, Chico. Preview Day is for students on college tours to start realizing that they are about to start a new chapter in their lives and get them to start considering CSU, Chico as an option. I decided that I should use imagery of the campus for the Choose Chico event because those buildings are iconic parts of Chico, along with the large variety of trees and the creek that passes through campus. This was meant to show Choose Chico attendees the true identity of our school and help them capture the essence of what it meant to become a Chico State Student. The forms of the buildings needed to be simplified and the different elements grouped in a way that could still be recognized (left two phones). For Preview Day, I decided it was more about the excitement of a new journey and the prospect of exploring “new horizons” for students. I used these metaphors as a base for the project and used symbols like the sunset and a road with a perspective that shouts “I am speeding toward my future”.

 

PROGRAMS: Adobe Illustrator